Hyper casual gaming in 2020: The rise of a blockbuster genre

Adjust has partnered with Unity in this unique report to give mobile marketers actionable insights from the high-growth world of hyper casual gaming. Download it now to discover the key trends that shape the genre, including low CPIs, high retention, and more. Benchmark your performance against the competition, or just read and learn about this revolutionary gaming category.

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The report will show you:

  • Key user acquisition trends, including CPI, IPM and conversion benchmarks

  • Post-install performance, from sessions to retention and a new section on LTV

  • How COVID-19 has affected hyper casual growth in 2020

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