All ebooks

Download Adjust & AppLovin’s Mobile app trends 2024 edition now for exclusive, actionable data, expert insights on AI and personalization, and the keys to supercharged app growth.

Uncover how mobile app attribution works, get 12 reasons why it’s important, and understand how to make sense of attribution data in this in-depth ebook.

Dive into the global market impact of Chinese export apps with exclusive vetted statistics and actionable strategies for scalable international growth.

Unlock mobile app marketing success on SKAdNetwork 4 by leveraging this expert guide from Adjust and TikTok…we’ve even included a sneak peak at SKAN 5!

Adjust’s & DCMN’s latest report examines the CTV ecosystem and uses real-world solutions and strategies to explain how mobile advertisers can leverage it

Elevate your Diwali marketing campaign with our in-depth analysis of key app verticals in India, top-performing apps from data.ai, and expert advice for success.

Download our brand new Mobile app growth report, a user acquisition leaderboard that ranks app marketing performance opportunities countries and verticals.

We’re kicking off our brand new Mobile app trends spotlight edition series with LATAM. Get fast, essential, and actionable app data and insights.

Part one of this two-part guide explains everything mobile marketers need to know about scaling an app by utilizing ASO and user acquisition.

Explore the exciting opportunities in Japan's mobile app market with our insights on gaming, e-commerce, and fintech apps - and the growing impact of CTV.

Get insight into the entire journey to install/engagement by strategically implementing VTA. Learn how channels impact each other and where to allocate budget.

Ready to tap into the power of one of the largest consumer bases in the world? Get exclusive insights into India’s and Southeast Asia’s mobile app landscape.

Download Mobile app trends 2023 today & unlock the app marketing insights and data analysis you need to drive growth in an increasingly complex ecosystem.

Want to learn more about different types of mobile ad fraud? Adjust defines click spam, spoofing, bots, and more in this guide. Learn more and stop ad fraud for good, here.

Hey app marketers, ready to dominate Connected TV? Get industry experts' latest stats and 20+ predictions to help you create successful CTV campaigns.

Get exclusive insights, examples, and tips on user retention, localization, and influencer marketing to grow your app with our ultimate guide.

TikTok & Adjust have partnered up on their latest playbook to bring mobile marketers & developers the essentials for iOS measurement & success post-IDFA.

Get insights and benchmarks on mobile gaming, e-commerce, fintech, and dating apps in Japan. Plus, discover CTV's growing role in app advertisement.

Seize your opportunity. In this report, you’ll gain exclusive insights from our internal data and expert industry analysis covering gaming, fintech, and e-commerce.

Created in partnership with MAAS, this report traces major developments in the mobile fintech ecosystems across INSEA and provides actionable, data-driven insights.

Dive into the world of digital currencies and assets, blockchain, and Web3, and discover what it means for apps and mobile marketers in 2022 | Adjust & Apptopia

Adjust’s latest report examines top trends in mobile shopping, with insights from Sensor Tower. Uncover actionable data to inform strategies for this high-competition vertical.

Adjust’s latest report takes a deep dive into sessions, installs and in-app trends for the APAC region. Discover data-driven solutions and strategies for this high-growth region

Adjust’s latest report sheds light on current trends in the mobile industry to help marketers create data-driven and UX-focused strategies

We’ve partnered with ironSource to create a report that highlights user acquisition trends — and provides strategies for staying ahead of the curve

Make sure your company is ready for the IDFA privacy changes coming on iOS 14: download Adjust’s guide to learn practical tips you can start implementing today.

Adjust’s Hyper Casual Gaming Report 2020 is live, download your free copy now to get the latest insights on this blockbuster genre. Read it here.

Before you can get started with marketing automation, you have to brush up on your own understanding. Learn about marketing automation with Adjust’s guide.

Starting your mobile attribution journey? Learn attribution fast with the Back to Basics guide, with essential terminology defined. Download today.

Without paid app user acquisition, it’s hard for businesses to gain new users. Get your own copy of Adjust’s guide to getting started with paid UA here.

User churn is a vital metric to discovering overall app health. Learn the current status quo of in-app churn, and find ways to improve it with our guide, here.

Get the overview of app retargeting strategies with Remerge, and find out why user retention should be driven alongside your user acquisition efforts.

Get the basics of app user acquisition strategies with this InMobi produced guide - they'll walk you through how to target audiences with right mix of spend.

There are many forms of mobile marketing out there. Learn more about mobile attribution, attribution models and more with Adjust's guide to mobile marketing.