Playbook

iOS 14.5+ Success made simple with Adjust and TikTok

TikTok and Adjust have partnered up to release this all-in-one playbook that dives into the essentials for marketing and measurement success on iOS post-IDFA.

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Summary

This report will show you:

  • An analysis of opt-in rates across verticals and markets, including a look at the shift in ad-spend from iOS to Android.

  • How marketers and advertisers can work with and succeed on SKAdNetwork despite its limitations.

  • TikTok best practices and Adjust’s next-generation solutions for conversion values and predictive analytics.

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Opt-in rates by the number

Differences by region are an important way to inform strategy

Adjust data shows that Indonesia is posting the highest average opt-in rates at 50%, while Germany (an extremely security and privacy conscious market) comes in with the lowest at 17%. This demonstrates how vital communicating the value of opting-in is when working within the EU.

Get the full picture by downloading the report

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Master iOS with Adjust

“SKAdNetwork has certainly presented immense challenges to the app marketing industry. At Adjust, we’re committed to investing in next-generation solutions that align with the privacy-centric evolution of the market. We’ve remained at the forefront of any and all changes, working closely with Apple and our partners and clients to make tackling complexities as seamless as possible.”

Katie Madding

Chief Product Officer

Trusted by over 135,000 apps worldwide