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Products

Measure

Unlimited measurement on mobile, web, CTV, PC, and console.

Analyze

Powerful analytics, reporting, and visualizations in Datascape.

Automate

Streamline operations and amplify your marketing with automation.

Protect

Safeguard your data and prevent mobile ad fraud.

View All Products
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iOS & SKAN

Leverage machine-learning for scalable iOS and SKAdNetwork success.

CTV & OTT

Power-up omnichannel success and make connected TV a performance chann

ROI Measurement

Effortlessly increase ROI and ROAS with accurate data and holistic vie

Fraud Prevention

Protect your data and budgets with proactive mobile ad fraud prevention.

PC & Console

Expand your horizons and power up PC and console games measurement.

Why Adjust

Discover

Why Adjust

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Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

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Blog

Webinars

Ebooks

Guides

Success stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2024 edition

Mixed Media Modeling Guide

User Retention Guide

Gaining visibility with VTA eBook

Resources Overview
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Audience segmentation

The growing importance of segmentation in mobile marketing has been driven by the need for personalization. By segmenting their audience, mobile marketers can create more targeted and relevant campaigns that resonate with their customers, leading to higher engagement and conversion rates. Learn how to create highly personalized campaigns that speak directly to your customers.

Blog Topics Audience segmentation

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.

Sep 12, 2023

The proximity power of geofencing marketing for apps

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.

Jun 01, 2023

Reignite the spark: How retargeting can give your user base a second life

Learn how to retain existing users and re-engage churned users for your app’s sustained success, including how retargeting works and how to use retargeting ads.

Aug 25, 2021

Adjust + Amplitude: The power of product and marketing data

Adjust and Amplitude’s integration provides cross-channel attribution and product analytics to strengthen your growth marketing effort

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