Blog Adjust is now a verified Amazon Ads part...

Adjust is now a verified Amazon Ads partner

Micah Motta, Senior Content Writer, Adjust, May 04, 2023.

Another day, another freshly minted partner we’ve added to our ever-growing partnerships list! Today we’re pleased to announce that Adjust is now a newly verified Amazon partner on the Amazon Ads Partner Network. This partnership is further evidence of Adjust’s prowess in sourcing the partnerships our clients need. We’re always seeking to expand our offerings so that our app marketers and developers have the most comprehensive measurement and analytics suite in the market.

What does this mean for clients of Adjust?

Adjust’s verified partnership with Amazon Ads is great news for our clients and opens up new advertising and measurement opportunities for them on Amazon. In addition to Amazon Ads, Adjust boasts a wide range of technology and solutions partners, which you can find in our robust Partner Marketplace.

You can measure your success on Amazon Ads

Adjust’s integration with Amazon Ads means you can monitor the performance of your ads on Amazon with Adjust, and analyze the results. Then, you’ll be able to quickly optimize your Amazon ads within Adjust to maximize your return on ad spend (ROAS).

If you’re an Adjust client and ready to get started on Amazon Ads, check out our documentation in the Help Center: Set up Amazon Mobile Ad Network and DSP.

Plus, track CTV app campaigns on Amazon Fire TV

Adjust’s Amazon SAN integration also allows our clients to monitor their connected TV (CTV) app campaigns run on Amazon Fire TVs. For more information about how you can measure installs on your CTV campaigns on Amazon Fire TV, check out our marketer documentation here.

We’re here to help you

Our integration engineers and account managers understand the basics of setting up Amazon Ads and are happy to help you in doing so.

Find us in the Partner directory

Now that Adjust is a verified Amazon Ads partner, you can find us in the Partner directory alongside many other leading partners.

How to succeed on Amazon Ads as an app marketer

In 2022, Amazon’s advertising business grew 19%, while both Meta and Google’s digital advertising businesses slowed. This figure indicates Amazon Ad’s subtle push to become a prominent player in the digital advertising space. App marketers would do well to jump into this promising channel.

Here’s how you can get started advertising your app on Amazon Ads.

Know your benchmarks

Any app marketer worth their salt knows they need to first base their key performance indicators (KPIs) on industry benchmarks, and advertising with Amazon Ads is no exception. According to Ad Badger, the following are the latest daily Amazon Ads benchmarks, per seller:

Want more app benchmarks related to retention, installs, ATT opt-in rates, and more? Download our ebook: Mobile app trends: 2023 edition.

Get after the “streamfluencers”

Live streaming is often an underutilized tactic for app marketers. Consider working with an influencer who does live streaming, often dubbed “streamfluencers”. As mentioned in a recent Amazon Ad article, Jeff Malmad, Head of Global Commerce at Mindshare said, “As many social networking sites and retailers continue to experiment in this space, the success in China with live streaming will eventually begin to take hold here [US]. Recently the Lipstick Brother, a beauty influencer in China, sold $1.9 billion in goods in one day.”

To learn more about working with and measuring the ROI of influencers, check out Part 2 of our guide: Scaling your app to 1 million users.

Measure and optimize your Amazon ads with Adjust

At Adjust, we know app marketers like to curate a diversified advertising channel mix—from mastering CTV advertising in 2023 to utilizing Amazon Ads to succeeding on iOS 14.5+. Our end-to-end mobile measurement and analytics suite enables all of these marketing efforts and more.

Interested to learn why 130,000+ apps worldwide use Adjust to accelerate their app growth? Request your demo now.